The Tire Technology Expo 2026 took place from March 03. - 05. 2026 in Hannover / Germany
The sales team from ROLAND ELECTRONIC during the Tire Technology Expo 2026 in Hannover / Germany. From left to right: Philipp Rott (Head of R&D), Marcus Bartle (Managing Partner) and Peter Eiswirt (Head of Sales)
The Tire Technology Expo 2026 highlighted three key trends shaping the tire industry:
Sustainable materials and CO₂ reduction
Digitalization of development through simulation and data
Automated and connected production
Together with many valued existing customers and new contacts, we had the opportunity to discuss these important topics throughout the event.
Our speech, “Quality First: Early Steel Cord Inspection Prevents Waste” addressed these trends directly by demonstrating how early quality control contributes to more efficient, sustainable, and data-driven tire manufacturing.
We would like to thank all visitors who took the time to stop by our booth and engage with us.
If you have any remaining questions or would like to continue the discussion, we warmly invite you to contact us directly.
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